Your New Website is Inside

Your New Website is Inside


Today’s Internet is a lot different than it used to be.
With new developments such as SEO (Search Engine Optimization) and web standards, building websites the same old way just won’t cut it anymore. The W3C (World Wide Web Consortium) creates guidelines and regulations that designers strive to follow to make their sites as accessible and functional as possible. Compliance with W3C standards ensures that your site achieves its full potential across a range of systems. However, the W3C regulations continue to change everyday. Do these new rules and regulations on the Internet mean that your website has to suffer aesthetically? The answer is NO. With CSS (Cascading Style Sheets), web designers have the ability to do anything on the web, from browser compatibility to full control of all the aesthetics of any web page. CSS also gives a more solid foundation for SEO, usability, and compliance with web standards.

From a development aspect of web design, the first great advantage of CSS is cross browser compatibility. Every web designer has sat down at a foreign computer and opened one of their websites only to find that the layout is mangled. Everything is either in a different spot or not present at all. This happens because different Internet browsers, and even different versions of the same Internet browser, display websites slightly differently. Web designers are forced to test their builds on as many browsers as possible to minimize this problem. However, users constantly upgrade their computers and download new features to enhance their experience on the Internet. As a developer, you can never control all the variables, but you can eliminate the majority of the problems by using CSS – an extreme advantage when one considers that everything on the Internet is about usability. If the user is at ease and comfortable then they are more likely to return to your site, purchase your product, recommend your service to others, etc. If they get confused because the navigation moves or doesn’t function properly, they are more likely to move on to another site.

Web designers know that the power of CSS gives them many options, but a great deal of designers do not use CSS to its full capabilities. By learning about this language, you can develop it to do more. The cascading part of CSS is the most important feature and yet it is still the most over-looked. CSS makes it possible for the designer to alter one file and, in doing so; make modifications to the entire site. For example, rather than adjusting every font tag individually, this programming technique allows the designer to alter every font in the entire site by changing a single tag in the CSS file. CSS also creates code that is cleaner and less bulky than other scripting languages. Less code means that the search engine “bots” will have enhanced access to the content on your website. In turn, your website will be indexed more effectively, matching your site with appropriate inquiries from users looking for your services. Older development techniques like frames and tables limit the search engines’ ability to crawl your website, so the bot will leave without registering the content. This significantly limits the search engines’ ability to view and catalogue all of your information, and ultimately limits your presence online.

Increased ease and efficiency is another great benefit of CSS. Once you have obtained a decent knowledge of the programming technique, however, it is very easy to let the styles of the CSS control the way you design. CSS functions much like building blocks. At the bottom levels, building is very easy to accomplish, but the larger you go the more advanced and detailed the work becomes. I see many websites that boast about the designer’s ability to utilize CSS, but the site is rather plain and boring. I am a big fan of minimalism but not when it results from a lack of creativity. Which brings me to the question, has the ease of CSS made designers lazy? For some, the answer is yes, but others use the many advantages of CSS to connect creative design with utility and performance. As a full-time designer, I devote all of my energy to creating graphic-focused, visually stimulating websites with CSS as the structure everything is built on.

A website doesn’t have to be simple or boring to work properly. CSS does not limit the design graphically but instead gives the designer the power to create an aesthetically pleasing and fully functional website. If you took two identical designs and built one with tables and one table-less (CSS), the CSS site would have a higher usability across more platforms, it would rank better with the search engines, and the overall performance of the website would be better. Graphically intense CSS layouts do take more time to think through and build out, but that is why I make custom websites. In the ever-changing online world, CSS-based sites are the most up-to-date and effective way to build W3C compliant websites that push the limits of design and function.

How Is SEO Changing Since 2012

Digital Marketing Since 2012

SEO AustraliaMarketing services have been the basis of promoting business ventures all across the globe in every single country when it comes to promoting businesses for growth and sales. Various advertising methods such as advertising through newspapers ads, radio advertising, television advertising, public speaking, door hangers and flyers, event sponsorship and word-of-mouth advertising have been the key methods of advertisement in the past. However, with growing digitalization, the need to reach to the people through digital marketing or internet marketing was felt and hence online advertising came into the light. Digital marketing has changed a lot in the society today. Now how is digital advertising better than the methods of advertisement used earlier? Digital Marketing is a term for marketing products or services using digital technologies mainly over the internet. For more Resources you can check out PK SEO Digital Marketing Agency.

The way in which digital marketing has developed itself over a few years, from 2000 to 2017, it has brought a revolution in the way businesses utilize technology and digital marketing for their marketing As the number of people using the internet is increasing day by day, there has been an increase in the demand for internet marketing and hence internet marketing is becoming more focused and reliable as it targets specific demographics. It is also cost efficient and provides real time results.

SEO or Search Engine Optimization works closely with Internet Marketing in order to convert the visitors into consumers. SEO comes into play as the business owner decides to advertise his business over the internet. We have seen a rapid increase in the number of businesses going online and it was after the year 2012 that almost every business is over the internet, with a website for their customers where they can view product and services, get to know about the business in a better way and can ask for any help and support they require which makes customers feel more supported and valued.

Today, in an era of cut throat competition, every business wants to appear on the first page of the search results in order to attract more customers and build a huge customer base and it is when the role of SEO comes into play. SEO uses keywords for websites and optimizes them in order to make the product or services provided by any company, easily accessible.
In addition to this, it is a smarter way of making websites user friendly, faster and easy to navigate.With Panda algorithm, Google has planned to penalize websites that contain too much low quality content, no matter how old it is and also to reward high quality content as well.

 

 

Digital Marketing ServicesSEO is constantly changing with new ideas, new trends and new strategies being developed. The focus on keywords to be on the top of every search has now shifted to ROI metrics. One of the most used search engines, Google, in April, 2012, expanded the types of messages and warnings it sent. In the past years, Google tried to avoid notifying domains about their black hat web spam via Webmaster tools. Google also introduced Penguin with a view to penalize websites that exhibited signs of artificial external links. With Panda algorithm, Google has planned to penalize websites that contain too much low quality content, no matter how old it is and also to reward high quality content as well.With changing trends in Digital Marketing, the businesses now need to be more aligned with the market scenario. Magazine, Hot Wired which purchased few of the banner ads to assist them in advertisements which led to the start of development to what today is known to be Digital Era. Digital marketing world saw a boom, for the first time, in the year 2006, there was high traffic on the search engines. This report showed that there was over 6.4 billion usage in less than a month. The launching of Google in 2008, launched products such as Adwords and Adsense, to analyze the content and focus on the interests of its users.

Therefore it would not be wrong to say the world of SEO and Digital Marketing are always in a progression phase but have endless new ideas and concepts coming in every day. Businesses need to constantly keep an eye on the ever changing strategies of marketing and stay competent. These technologies have continuously helped businesses to prosper and achieve phenomenal success and will continue to provide their aid for a better tomorrow as long as they utilize digital marketing services.