Search Engine Optimisation
Search engine optimisation is the art of tuning websites in on page and off page methods in order to encourage Google for page 1 rankings. Many people would call it in various terms such as white hat SEO or black hat SEO when you are providing Googly with what it needs to rank a website on page 1 of Google. Only the best digital marketing services in Sydney can do that and one of them is pkseoservices.com
When it comes to being knowledgeable in information on what is required to rank a website on page 1 of Google, this is otherwise called Manipulation and really does not count as white hat seo but is known as white hat SEO in general terms when you structure SEO to look natural. After all, this is what Google wants. This is what you give them. All SEO really is black hat SEO when you are manipulating the system. Natural SEO as many professionals would put it is really search engine optimisation of natural means without the knowledge of what search engines are really looking for. SEO Services, SEO Consultants, SEO Agencies and in general all SEO Companies all offer the same thing. Ranking your website on page 1 of Google. The only difference is, who does it better ? and it’s usually SEO Consultants
Search Engine Optimization Google Ranking Factors For 2017
How SEO Has Evolved and Important Reasons Why You Need SEO
Search engine optimization (SEO) is simply a process of manipulating a website to be more visible on the search results page (SERP). Ideally, SEO has evolved over a time, and gone are the days when internet spammers used to manipulate their site’s visibility on the SERP using black-hat SEO techniques such as keyword stuffing, backlink spamming, and excessive tagging among others. Modern search engines, especially Google, has significantly grown and changed how SEO works to promote white-hat SEO techniques, which make it easier for all businesses whether small, medium, or large, have their websites on the SERP depending on the effort made during the SEO process. The primary job of the search engines is to give users a relevant information in the shortest time possible, and that is what Google has achieved over a time by implementing the following changes:
1. Personalized and Dynamic Search
Ideally, from its days of infancy till now, Google has significantly improved the search process to be more personalized and dynamic; by using searchers browsing history, locations, age, sex, and more, to determine what exactly they need from the internet to ensure that search results are more relevant. this has made the web searching process more personalized and faster that in the earlier days when search results were purely based on search terms used.
2. Mobile Search Engine Optimization
Google noticed the fast improving mobile searches due to hand-held devices such as smartphones, iPads, iPods, mini-laptops, and tablets, and they have made mobile searching more user-friendly for encouraging more users who use these devices. As we are speaking, today mobile search engine optimization is one of the latest and trending SEO techniques internet marketers are using to increase website traffic. Mobile SEO is one of the latest web technology that all online marketers need to ensure they implement by having a mobile-friendly or responsive website, which can easily resize to fit on the screen of all mobile devices.
3. Paid Search
In the earlier days of the search engines, paid ads were not explored enough and the search results were purely based on the organic SEO that was all about on-page SEO. Today, Google has improved search results by allowing paid ads that are deemed relevant to the searches made by users, to make the whole web searching process more efficient and time-saving.
4. Social Media Marketing
The evolvement of the Google search engine and its search results has significantly improved social media marketing as one of the most effective SEO techniques. Over a decade ago, social media was not relevant to SEO until Google included social media engagement among the most important ranking factors when returning web pages on the SERP. Today, internet marketers use social media profiles and pages to post product-related content in order to improve the most adorable web-traffic.
5. Multimedia Content Marketing
Finally, video content marketing is rocking: In the earlier days, no marketer could associate videos with marketing until Google came up with YouTube that is today used as a visual marketing platform, where marketers showcase important features of their products to engage more viewers. Internet users are increasingly shifting from content reading to watching about important information they need to known about a product or service.
10 IMPORTANT REASONS WHY YOU NEED SEO
There are a number of reasons why all marketers need SEO: Whether your business is fully operated offline or online, SEO has a number of benefits, which makes it the most effective marketing technique in the current age where buyers use the internet to search for product-related information. Here are the most important reasons why you need SEO:
1. Investment with High Returns
SEO is one of the marketing techniques that are considered to have impressive returns when done correctly. Websites that appear more frequently on the SERP, especially the top three sites, tend to hand more clicks, which are directly proportional to the conversion rate a website can achieve. The higher the conversion rate of the website, the higher the return on investment a marketer will get, making SEO necessary for anyone who needs good returns on investment.
2. Maximum Visibility of Your Business
Since a website is online 7 days a week throughout a year, your business has higher chances of having maximum visibility in the SERP all the time when SEO is done correctly. The more your website stays at the top of the SERP, the more traffic you will get, and the more your conversion rate will be.
3. SEO Impacts the Buying Cycle
The Internet has become the most preferred tool when it comes it making a purchasing decision. Billions of traffic that are generated every day are product-related searches, where buyers search for relevant information regarding a given product or service, then make their final purchasing decision and sometimes go ahead and buy the products online after searching and making their final decision about the product they needed. When your website is constantly at the top of the SERP with relevant and detailed product-related contents, you will be part of the buying cycle and become an expert in your niche due to dominance in serving search engine users.
4. SEO Pricing is Flexible
Unlike other marketing techniques out there, SEO pricing is variable and will largely depend on major areas that need improvement for your SEO to work for you. On the other hand, a little SEO improvement will significantly influence your site’s ranking in the SERP, either positively or negatively, depending on the experience and expertise of your SEO consultants. It is, therefore, advisable to go for SEO consultants who have sufficient skills to improve your site’s visibility on the SERP as a predetermined cost that is working for both parties, than going for cheap and inexperienced SEO guy who will negatively influence your site’s ranking.
5. You Need More That an SEO-Friendly CMC
Most marketers think that using an SEO-friendly CMS such as WordPress is enough for a higher ranking in the SERP, you need more than that. Google looks for the content that your web pages have before ranking them on the search results; on the other hand, content is what search engine users are looking for, and it is the blood life of SEO. AS such, if you need your site anywhere near the top three in the SERP, you need to develop and work with a strategic content creation process for your site to be considered among the best to rank in the SERP.
6. SEO Offers Free Advertisement Platform
Search engines, especially Google, lets you as a site owner dictate how internet users will view your advertisement online, by providing impressive SEO features such as meta descriptions and title tags, which are used mainly to let users know what your web pages are all about, the products you are offering, pricing, and more. The positive part of it is that no one will charge you any fee for making your adverts through these impressive SEO features.
7. SEO Leverage Latest Marketing Techniques
Still uncertain why you need SEO? SEO plays a very important role in leveraging all the latest marketing techniques to make a complete marketing platform for traffic driving purposes: Firstly, SEO integrates with social media marketing by providing effective ways of sharing web contents with your social followers for more audience. Secondly, Google and other search engines use product related videos when returning relevant web pages on the SERP, which gives marketers a good marketing platform where they can use their keywords in the video descriptions for more search engine friendly video content. Lastly, SEO leverage mobile marketing by proving a user-friendly mobile view to the users who use small hand-held devices to make their searches, and in turn significantly increase traffic and conversion rate.
8. SEO Builds Trust and Credibility
Building trust and credibility in any business take time and hard work: Trust and credibility are among the most important things that a business needs to succeed in marketing. SEO provides a platform where marketers can easily build trust and credibility for their business. The more your web pages appear in the search results, the more they will be visible for searchers and the more they will gain trust in your brand and take you as an expert in your niche.
9. SEO is A Long-Term Marketing Technique
Organic SEO is the process of influencing free ranking in the SERP, do it right and you will dominate the search engine results page of Google for several years to come without paying any penny for marketing: This makes organic SEO one of the most long-term and cost-effective marketing techniques that any business should consider incorporating into their marketing strategy.
10. SEO is Measurable
A good marketing strategy should provide a way of measuring success levels. SEO is one of the best marketing strategies that offers tangible statistical data regarding the behaviors of a site visitors, to help in evaluating the success of a marketing strategy in terms of returns on investment.
DO I NEED INDEPENDENT SEO CONSULTANTS?
As a business owner, there are a number of reasons why you should consider hiring SEO experts to help through the tiring process of making your website visible in the SERP. Here are among the main reasons why hiring SEO consultants may be the best option for your business:
1. To Do It Right Once and For all
Your website needs proper SEO services that are acceptable by all the major search engines, which will make your website dominate the SERP for a long time. You can only achieve this if your SEO is done by an SEO expert, who understands SEO techniques and will do it right to last for several years before thinking about SEO again.
2. To Save Your Time
It is most definite that you need sales for your business to thrive: You are a marketer and not an SEO expert, instead of employing SEO techniques that are not working for you, you can save time by hiring an SEO consultant, who has sufficient skills and expertise to do perform SEO on your behalf. SEO is a result-oriented and viral marketing technique that makes your brand visible in front of thousands of potential online buyers within a very short time.
3. To Keep Up to Date With Search Engine Updates
Most of highly qualified SEO experts are conversant with the algorithmic updates that search engines make; consequently, you need to hire an SEO company since they have the right information needed for SEO to be performed according to the rules and regulations put in place by search engines for an impressive visibility in the SERP.
4. To Stay on the Safe Side of SEO
Search engines do ignore web pages that violate their rules, and sometimes they may not appear totally in the search results. You need to hire SEO experts who are known to use white-hat SEO techniques that are acceptable by the search engines to avoid being delisted from the SERP. Go with the wrong SEO company and you risk being penalized, which will hugely affect your site’s ranking and as a result, experience poor returns.
5. Save Money and Other Resources
As we have seen, SEO is the most effective marketing technique since it is both long-term and cost effective. If SEO is done right, your website will continue to generate sales for a number of years without spending any more money on website marketing. On the other hand, organic SEO will ensure that your site’s visibility on the SERP is kept at the maximum, and you will not need to pay any fee for its visibility as long as ranking rules are kept all the time.
6. Build Online Relationship
Customer relation is a very important thing that any business should work on; SEO provides a nice platform where business owners can relate and engage their customers online through social media, email marketing, and other marketing techniques. On the other hand, SEO provides a platform where marketers can provide constant product related updates, and respond to their comment, questions, recommendations, and ideas; in order to win their loyalty and build trust that is important for brand growth both online and offline for more sales generation.